Product Led Transformation

10:00am

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Session Overview

As a professional we read, listen and watch a lot of content that deepens our knowledge about innovation, in depth (tech) solutions and development. But how do you turn knowledge into action? Into actually executing new business opportunities and implementing exhilarating improvement while making sure you are using the power of the technology by the people implementing and engineering on it. Discover the meaning and impactful parameters that are essential to be able to make a difference.

Maite Zubiaurre will share a story about our latest big challenge to change the way we think and use technology in advertising on our platform. It is a story about being brave, the importance of female leadership, an enabling culture and developing strong, resilient teams in combination with elevating the power of tech to truly do a little better every day and make more impact.

Session Key Takeaways:

  • Prove that curiosity, humbleness and diversity are essential when it comes to executing the power of tech
  • Embrace that culture is the one thing that binds you as colleagues and unifies and empowers us
  • Understand that Tech is about so much more then the bits and bites of the technology

This session is for you if…

  • You are curious to learn about the major role that tech plays in the bol.com retail platform.
  • You are passionate to learn and be inspired about how you can make a difference by being you
  • You want to be inspired by the journey of a young female leader and you are curious to learn how she leads Product, now from a board position

Session sponsored by:

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    Engineering Manager

    Yelp

Whether you are new to management, a company, a team through an internal transfer, or recently experienced a re-org, the novelty can bring excitement but also introduce chaos and uncertainties. There are already plenty of obstacles leading a technical team in this new remote work setup, not to mention the expectation to deliver performance and reliability for hybrid tech teams.

In territories where well-laid blueprints have been replaced by uncertainty, effectively managing the balance between team exploration and execution versus stakeholder buy-in and expectations becomes the engine for propelling products forward. In this session, we’ll talk about practical approaches and processes to help early adopters turn ideas into reality in business contexts.

Session Key Takeaways:

  • Running diagnostics of existing team status and dynamics
  • Introducing and implementing relevant and effective team processes
  • Communication strategies internally with team members and externally with management and stakeholders
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12:40pm
Workshop

Effective Communication: Mastering Constructive Feedback

60 mins
  • Track - Workshop
  • Leadership
  • Premium Only
  • Erica Chesley

    Software Engineer

    Plaid

Delve into strategies, backed by learning science, that will enhance your ability to provide constructive feedback. This session aims to foster meaningful growth, nurture strong relationships, and reduce the stress often associated with feedback exchanges. Be part of an environment where feedback is not something to fear, but a tool for improvement and connection.

Effective feedback helps us grow into the best version of ourselves. Yet so often feedback conversations can prompt feelings of anxiety, fear, and frustration (on both sides), and erode trust and communication. In this interactive session participants will discuss strategies for offering feedback in a way that opens up communication, makes space for vulnerability, and helps the recipient not only receive but also absorb and meaningfully incorporate the feedback.

Discover techniques that range from narrowing (and defining) the scope of your feedback to understanding your audience (and meeting them where they are) to recognising (and reacting to) your biases (and much more). Attendees will leave feeling empowered to make their next feedback conversations ones that lead to meaningful growth, nurture relationships, and just generally aren’t so scary!

Session Key Takeaways:

  • Learn science backed strategies for offering feedback in a way that opens communication, builds trust, and can be meaningfully absorbed and utilised for growth
  • Insights into the ways your existing feedback structures and approaches might engender anxiety or fear, negatively impact relationships, and impede recipients from making effective use of the feedback
  • A personalised action plan for future feedback interactions

This session is for you if…you ever give feedback in a professional capacity (whether to a peer, direct report, or manager).

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4:00pm
Workshop

How To Build More Adaptable Organisations By Leading With Authenticity

60 mins
  • Track - Workshop
  • Leadership
  • Non-Technical
  • Premium Only
  • Pamela Corbin-Audoux

    Diversity & Inclusion, Leadership

    Decathlon Digital

  • Sophie Pesanti

    Group Product Manager

    Decathlon Digital

We need to smash down the idea that being a leader only equates to being strong all the time and having all the answers: there are many ways to lead, and we’ll tap into our collective intelligence to help you find your own authentic expression.

If Brené Brown and Spiderman had a brainchild, that kid would probably say “with great power comes great vulnerability”. Well, to be honest, we believe it’s the other way around. Becoming aware of your vulnerability takes courage, and harnessing it is so rewarding. Embark with us on this journey to leadership and more connected teams through empathy, authenticity and efficiency.

(Yes, admittedly, we sound like your friendly Instagram self-appointed thought leaders, but we swear we are not.)

Session Key Takeaways:

  • A newly-found support group you can nurture to help you grow
  • Practical, actionable tips to support you as an authentic leader
  • Proven tools to practice vulnerability

This session is for you if…you’re a people manager (whether seasoned or newly-minted) and struggling with the idea of being vulnerable at work, not having all the answers, fighting impostor syndrome…

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4:00pm
Workshop

Crafting A Convincing Business Case: Securing Investment For Tech Projects

60 mins
  • Track - Workshop
  • Career
  • Premium Only
  • Andrea Stubbe

    VP Product

    commercetools

Are you finding it challenging to convince key decision-makers to allocate ample time and resources for vital technical work and enhancements? Are you often working overtime or subtly incorporating improvement efforts into your schedule? Essential tasks like expanding test coverage, refactoring, code clean-up, library updates, and experimenting with innovative technologies are all invaluable to business growth, albeit their benefits may not be immediately apparent.

We invite you to this interactive workshop designed to arm you with essential strategies and real-world examples that illustrate both successful and failed attempts to advocate for investment in technical work. We encourage you to bring your own case studies for practical argument practice with an experienced VP of Product.

Session Key Takeaways:

  • Develop effective strategies for constructing and conveying a compelling business case for the time and financial commitment towards continuous technical work
  • Gain valuable insights from Andrea, who will provide feedback on your examples

This session is for you if…you are a solution architect, technical project manager, and senior engineer looking to enhance their advocacy skills for technical work investment.

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12:40pm
Workshop

Be Seen And Be Heard Through Assertiveness & Impact

60 mins
  • Track - Workshop
  • Leadership
  • Premium Only
  • Monica Rodriguez

    Corporate Facilitator & Coach

    Simitri Group

Now more than ever, our ideas need to be heard and acted upon, as we shape the New Frontier. However, often our strategies and recommendations are not taken seriously in the tech world. Or some feel reluctant to stand their ground or push back. As a result, some women are held back in their careers, and organisations lose out on their innovative solutions.

Be seen- and be heard. Upskill your assertiveness level through this interactive, practical workshop. You’ll understand the benefits and obstacles to assertiveness. You’ll explore different communication approaches and when to apply them. Most importantly, you’ll practice how to express yourself with confidence and impact.

This session is for you if…you have a client-facing role, if you want to develop your leadership presence, or if you seek to make a difference with your ideas and solutions.

Session Key Takeaways:

  • Embrace the mindset required to be assertive
  • Strike the balance between empathy and assertiveness
  • Sharpen your body language, voice, and words to speak with impact
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4:00pm
Workshop

Play Your Way To Innovation And Connection In The Workplace

60 mins
  • Track - Workshop
  • Career
  • Non-Technical
  • Premium Only
  • Katie Ireland

    CEO & Co-Founder

    Enliven

Are you tired of feeling stuck in your work, lacking in creativity, and disconnected from your true self and your colleagues? If so, it’s time to embrace the power of play!

Join us in this workshop to explore the importance of play (even as an adult and yes even in the workplace), identify your own play personality and play together with your fellow participants. Come prepared to use your voice and physicality in this interactive and playful workshop. Silliness is both expected and welcomed in this judgement free zone.

Please let us know ahead of time of any mobility issues or other disabilities so that we might inclusively accommodate all needs.

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2:50pm
Workshop

The Untapped Potential Of Team Branding: Excel In The New Frontier

60 mins
  • Track - Workshop
  • Career
  • Leadership
  • Premium Only
  • Skills
  • Dina Krapivko

    Head of Technology Operations

    PVH Europe

In today’s rapidly evolving tech industry, staying ahead requires not only embracing new technologies but also reimagining the way we harness the collective strength of our teams.

Discover the transformative impact of team branding as we delve into the strategies that empower organisations to unleash their team’s full potential. Learn the essential elements of successful team branding and gain practical insights on its implementation. Through practical examples, we’ll demonstrate how a strong team brand cultivates an innovative culture, boosts employee engagement, and ultimately enhances business outcomes. Don’t miss this opportunity to revolutionise your organisation’s approach to teamwork and maximise operational excellence.

To stay ahead of the curve, it is now more important than ever to have a team that can work together effectively and efficiently. Soft skills like communication, collaboration, and branding are essential for creating a cohesive team that can achieve hard operational excellence results.

In this session, we will explore how investing in team branding can lead to significant improvements in productivity, innovation, and overall success. Join us in discovering the power of soft skills for hard results in the new frontier of tech.

Session Key Takeaways:

  • Harnessing the untapped potential of your team by establishing a strong and recognisable team brand that fosters unity, purpose, and drives innovation
  • Driving operational excellence through team branding: how to cultivate a culture of innovation, increase employee engagement and foster better business outcomes
  • Practical strategies: implementing successful team branding in your organisation, empowering you to enhance leadership skills and drive success in the rapidly evolving tech industry

This session is for you if…you are a forward-thinking leader eager to unlock the true potential of your team and drive operational excellence in your organisation in the new frontier Tech. Whether you’re part of a small startup or a large enterprise, this session is tailored to equip you with the practical insights and strategies in the intersection of technology, team dynamics and innovation.

Find Out More
3:10pm
Presentation

Building Enterprise-Ready IT With AI, And How To Future-Proof Your Career

30 mins
  • Track - Software
  • Career
  • Transformation
  • Nabitha Rao

    Information Technology, Vice President

    GitLab

Stay ahead in the evolving landscape of IT by embracing AI’s capabilities by exploring how AI can be leveraged within the realm of business functions.

Discover how personalised attention to employee experiences can be the building block to achieve operational maturity, cultivate stronger customer relationships, foster unwavering brand loyalty, and achieve sustained growth and success.

Future-proof your career by assessing its impact, leveraging soft skills, staying tech-savvy and relevant in the world of AI.

Session Key Takeaways:

  • IT’s role in a successful organisation
  • Discover how to embed AI into IT operations
  • Tips on how to future-proof your career in an AI powered world
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5:10pm
Workshop

The Untapped Potential Of Team Branding: Excel In The New Frontier

60 mins
  • Track - Workshop
  • Career
  • Leadership
  • Premium Only
  • Skills
  • Dina Krapivko

    Head of Technology Operations

    PVH Europe

In today’s rapidly evolving tech industry, staying ahead requires not only embracing new technologies but also reimagining the way we harness the collective strength of our teams.

Discover the transformative impact of team branding as we delve into the strategies that empower organisations to unleash their team’s full potential. Learn the essential elements of successful team branding and gain practical insights on its implementation. Through practical examples, we’ll demonstrate how a strong team brand cultivates an innovative culture, boosts employee engagement, and ultimately enhances business outcomes. Don’t miss this opportunity to revolutionise your organisation’s approach to teamwork and maximise operational excellence.

To stay ahead of the curve, it is now more important than ever to have a team that can work together effectively and efficiently. Soft skills like communication, collaboration, and branding are essential for creating a cohesive team that can achieve hard operational excellence results.

In this session, we will explore how investing in team branding can lead to significant improvements in productivity, innovation, and overall success. Join us in discovering the power of soft skills for hard results in the new frontier of tech.

Session Key Takeaways:

  • Harnessing the untapped potential of your team by establishing a strong and recognisable team brand that fosters unity, purpose, and drives innovation
  • Driving operational excellence through team branding: how to cultivate a culture of innovation, increase employee engagement and foster better business outcomes
  • Practical strategies: implementing successful team branding in your organisation, empowering you to enhance leadership skills and drive success in the rapidly evolving tech industry

This session is for you if…you are a forward-thinking leader eager to unlock the true potential of your team and drive operational excellence in your organisation in the new frontier Tech. Whether you’re part of a small startup or a large enterprise, this session is tailored to equip you with the practical insights and strategies in the intersection of technology, team dynamics and innovation.

Find Out More
4:45pm
Presentation

Revolutionise Your Workday: Unleashing The Power Of Low-Code/No-Code Automation!

30 mins
  • Track - Implement
  • Career
  • Data
  • Workforce
  • Eden Ihamouine

    IT Global Purchasing Intern

    Danone

Today, studies shows that 76% of workers spend 1-3 hours a day in data entry and tasks that a robot could be doing for them. What if you were able to use those 1-3 hours to your core job functions ? That’s the bet we made ! Thanks to our learning on automation, we are now able to earn time and productivity. We will share with you our journey through daily tasks automation and our experience.

Given that daily tasks and data entry are integral parts of your career, it’s essential to leverage them effectively. Let’s streamline these tasks and utilise them wisely for a more productive work life.

Session Key Takeaways:

  • Understand what the biggest productivity blockers are
  • Learn how to make your daily-life easier at work
  • Insights into the different steps in automation

This session is for you if…you are seeking for a new way of thinking to manage your data.

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5:10pm
Workshop

The Art Of Failing Successfully

60 mins
  • Track - Workshop
  • Career
  • Non-Technical
  • Premium Only
  • Jennifer Bower

    Country Lead

    Persistent Systems

When you’re not afraid to fail, you become brave enough to step out of your comfort zone and go after big goals. Ultimately, mastering the art of failing successfully gives you the skills and mindset to tackle challenges in a rapidly changing world, solve problems like a boss, and achieve long-term success.

Delve into the untapped potential of failure and how it can become a catalyst for personal and professional development. Through a series of stories, hands-on exercises, and group discussions, we’ll explore strategies for reframing failure, building resilience, and leveraging lessons learned from outside experiences for workplace success.

During the workshop, you’ll have the opportunity to share your own stories of failure and learn from others in a supportive environment. We’ll discuss techniques to help you navigate through setbacks, overcome challenges, and turn failures into stepping-stones towards achieving your goals. Whether you’re a team leader, an aspiring entrepreneur, or an individual seeking personal growth, this workshop is designed to empower you with the mindset and skills necessary to fail successfully.

Walk away from this workshop equipped with a fresh perspective on failure, a newfound sense of resilience, and a plan to use your past experiences to fuel future success. Join us and unlock the power of embracing failure as a transformative force on your journey to personal and professional excellence.

Session Key Takeaways:

  • Reframe failure as a learning opportunity
  • Build resilience and embrace challenges
  • Leverage personal experiences for professional growth

This session is for you if…you are a tech industry professional, a manager or team leader, an entrepreneur or founder, or an individual seeking personal growth and development.

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2:50pm
Workshop

Building Effective Mentoring Practices For Companies

60 mins
  • Track - Workshop
  • Career
  • Leadership
  • Non-Technical
  • Premium Only
  • Irina Veligan

    Campaigns Optimisation Manager

    Gen

Corporate mentorship programs have been implemented by many companies to enhance recruitment efforts, improve employee engagement, foster leadership development, promote diversity and increase loyalty and retention rates. However, the effectiveness of such programs depends on the quality of their implementation. Creating a successful mentoring program can be much more challenging that it appears, and many programs fail to meet their objectives.

This workshop will represent insights and principles from interviews with companies of varying sizes that have effectively implemented mentoring programs. Participants will learn practical strategies to launch their own successful mentoring program within their organizations.

Session Key Takeaways:

  • Discover best practices for launching and promoting a mentoring program
  • Learn how to pair mentees effectively
  • Learn what resources to provide to mentors and mentees and how to measure success of each relationship during the program
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2:50pm
Workshop

Choose To Be Successful At Managing Change: Management Of Change De-Mystified

60 mins
  • Track - Workshop
  • Career
  • Non-Technical
  • Premium Only
  • Roberta Rossini

    Cloud Services Business Operations and Transformation Manager

    Hewlett Packard Enterprise

Research shows that approximately 69% of projects fall short of their objectives, frequently due to inadequate management of change dynamics. This calls for proactive action, and indeed, it is possible to take such action! In this session, you’ll acquire the skills to master change management, steering your projects towards enduring and impactful transformations.

More often than not, management of change is considered some sort of intangible “magic”, delivering dubious value. In other cases management of change is used interchangeably with “training plan”, leading to pre-announced adoption failure. In this session you will be introduced to a few very practical tools that can be used to drive change and manage resistance successfully.

Session Key Takeaways:

  • Learn how management of change is a systemic approach, that goes beyond trainings
  • Learn that resistance is a natural reaction to change and that it can and should be planned with and managed accordingly

This session is for you if…

  • You are or have been struggling with the adoption of a great tool or process
  • If your team is consistently not doing what you ask them to do
  • You think management of change is fluffy, hot air
  • You think management of change = trainings calendar
  • You want a career in IT and you have no IT background
Find Out More
2:15pm
Presentation

Unlock Your Potential: Pioneering A New Era Of Excellence

30 mins
  • Track - Software
  • Career

In a tech landscape still dominated by men, it’s crucial to empower and uphold YOU – a European Woman in Tech. Have you ever felt like ‘one of the guys’, or been treated differently simply because you’re a woman? Have you questioned your place in the industry? Dispense with doubt – you are exceptional! This session is designed to inspire and provide you with five actionable strategies to flourish in your career.

We will delve into these five tips collectively, aiming to embolden you to embrace your trailblazing role in tech and within your organisation. Expect to ignite your potential and contribute meaningfully to the future of the industry.

Why should you attend? If you seek inspiration, motivation, and valuable networking strategies, along with other pragmatic approaches to propel your career forward, this session is tailored for you.

Session Key Takeaways:

  • Five actionable strategies to advance your career
  • Learning from real-world experience
  • Foster meaningful connections with others

This session is for you if…you are looking to shatter the ‘one of the guys’ perception and make bold strides in their tech career. Join us to take your place at the forefront of the industry.

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2:15pm
Presentation

Pacing Through Market Changes & Cut-Throat Competition: Shortcut Your Startup

30 mins
  • Track - FinTech
  • Career
  • Sharon Klaver

    Co-Founder & Managing Director

    Builders Studio

Join Sharon Klaver, Founder and Managing Director of Builders Studio, as she unveils the secrets of successful venture building in an ever-changing market. Learn about the importance of setting stage-gates and validating business ideas in the early stages of development. Discover strategies to navigate market changes, seize emerging opportunities, and build agile, flexible ventures. Gain insights into building a strong team and fostering agility. This session is essential for startup founders, entrepreneurs, and aspiring business leaders looking to stay ahead of the curve and propel their ventures to success.

In this dynamic market, startups face challenges such as fierce competition and evolving technology. By attending this session, you’ll gain valuable knowledge from Sharon Klaver’s decade of experience in venture building. Understand how to establish a strong foundation, make informed decisions, and adapt to market changes. Discover the key elements of successful startups, including setting stage-gates, navigating market changes, and building a resilient team.

This session is tailored for individuals seeking startup success and growth in a competitive landscape. Don’t miss the opportunity to gain invaluable insights and strategies to thrive in the ever-changing market.

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5:20pm
Presentation

What Works ForA Fintech Bro Won’t Work For You: Using PR As A Female Founder

30 mins
  • Track - FinTech
  • Career
  • Non-Technical
  • Rachel Pipan

    Founder and Managing Director

    Maneuvre

Female-led companies (including fintechs) are outstanding in their success, market-fit, and returns to investors. Yet, they don’t attract as much funding or scale as fast. This talk is going to cover why and how female fintech founders need to promote themselves differently to succeed with the public and press, and common missteps to avoid.

Ever feel like male-run fintechs get attention just by breathing? It’s not just you. Female-led fintechs, their founders and even their executives are on a vastly different playing field for PR, marketing and communications. In this talk, emerging tech/fintech advisor Rachel Pipan talks through the challenges female founders face in getting attention. She uses real-world examples to challenge pernicious myths about self-promotion, helping current and future fintech founders/executives understand how to use PR to scale their businesses.

Session Key Takeaways:

  • Visibility is earned, not received – you have to do well and tell everyone about it
  • You will be judged on different metrics, including your PR presence
  • If it feels like you have to do everything backwards and in high heels – you’re right, and here’s how to lean into it to work for you

This session is for you if…You’re a current female fintech founder, thinking about starting a fintech/startup, or working with/advising female fintech and tech startup founders in their growth, and have been thinking you are too busy for PR, that you’re bad at PR, and/or that PR is a future concern, not one for now.

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Events in the Women In Technology Series

Women of Silicon Valley

May 10, 2024Hotel Nikko, San Francisco

Women in Tech Texas

May 6-7, 2024Westin Galleria Houston

European Women in Technology

26-27 June, 2024RAI Amsterdam

Women in Tech Boston

October 2-3, 2023Sheraton Boston Hotel

Women of Silicon Roundabout

22-23 Nov, 2023ExCeL London

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