Female-led companies (including fintechs) are outstanding in their success, market-fit, and returns to investors. Yet, they don’t attract as much funding or scale as fast. This talk is going to cover why and how female fintech founders need to promote themselves differently to succeed with the public and press, and common missteps to avoid.
Ever feel like male-run fintechs get attention just by breathing? It’s not just you. Female-led fintechs, their founders and even their executives are on a vastly different playing field for PR, marketing and communications. In this talk, emerging tech/fintech advisor Rachel Pipan talks through the challenges female founders face in getting attention. She uses real-world examples to challenge pernicious myths about self-promotion, helping current and future fintech founders/executives understand how to use PR to scale their businesses.
Session Key Takeaways:
- Visibility is earned, not received – you have to do well and tell everyone about it
- You will be judged on different metrics, including your PR presence
- If it feels like you have to do everything backwards and in high heels – you’re right, and here’s how to lean into it to work for you
This session is for you if…You’re a current female fintech founder, thinking about starting a fintech/startup, or working with/advising female fintech and tech startup founders in their growth, and have been thinking you are too busy for PR, that you’re bad at PR, and/or that PR is a future concern, not one for now.