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Anne Küpper
Director of Product and Engineering,
Axel Springer National Media and Tech
At Axel Springer's Ideas Engineering, Anne leads efforts in transforming the company into a more digitally advanced media and tech enterprise. With a background in financial investments, she discovered her true calling in product management, motivated by the desire to create rather than acquire. Now, as Director of Product & Engineering, Anne is keen on fostering innovation and growth. Her goal is straightforward: to help her teams shape the future through proactive engagement, rather than simply reacting to changes. Anne's work involves delving into the possibilities of immersive media and generative AI. Adopting a practical, entrepreneurial approach, she and her team focus on developing products that make the most of these technologies.