Iliyana Stareva is Chief of Staff to the EMEA President at ServiceNow. Before that, she held global and EMEA-wide positions at Cisco and HubSpot and has experience in various areas - customer success, channel programs, strategy and operations, program management, marketing and PR. Iliyana has lived and worked in 5 countries and speaks 5 languages. She is the author of Inbound PR and Money Mastering. In her free time, you can find her enjoying special moments with her two young daughters, dancing salsa with her husband or making textured art.