![Perihan Rashed](https://cdn.asp.events/CLIENT_Delinian_88510B86_A1E4_E5AE_E5572932A0001A1B/sites/WITEurope2024/media/libraries/speakers/Perihan-Rashed.jpeg)
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Perihan Rashed
Hello, I'm Perihan, a Senior Product Designer at Dynatrace, where my passion for technology and design comes alive. Currently, I'm dedicated to designing one of the main Dynatrace Apps, the Workflows Automations app. Additionally, as the UX Guild Lead, I advocate for design excellence within our organisation.
My journey into this captivating field began at the young age of 17 when I was introduced to the mesmerising world of interaction design. It was a moment of revelation, igniting a deep love for UX design and sparking my desire to delve deeper into its intricacies.
Throughout the years, I have cultivated a skill set that encompasses UX design, business, and engineering know-how. I firmly believe that design extends far beyond crafting aesthetically pleasing interfaces. It is a holistic approach that involves empathising with users, unraveling complex problems, and fostering collaboration with fellow experts to achieve shared objectives.
Having joined Dynatrace in 2018 as a UX Designer, I have since grown to become a Senior PX Designer, UX Guild Lead, and Tech Evangelist. These roles have provided me with incredible opportunities to contribute to the design community and showcase the transformative power of user-centered design principles.
I'm thrilled to share my experiences, insights, and discoveries at the conference and engage with like-minded professionals who share a passion for advancing the boundaries of technology and design.