Andrea Stubbe

VP Product


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Speaker Bio

Andrea started coding as a child, paused for some years trying to find other interesting things, but then ended up doing that for a living. After working with software and code in different roles – as a freelancer, researcher, teacher, speaker, developer and product manager; in small or giant or self-founded companies – she found her happy place at commercetools, as VP of Product.

Speaker Sessions


Crafting A Convincing Business Case: Securing Investment For Tech Projects

60 mins
  • Track - Workshop
  • Career
  • Premium Only
  • Andrea Stubbe

    VP Product


Are you finding it challenging to convince key decision-makers to allocate ample time and resources for vital technical work and enhancements? Are you often working overtime or subtly incorporating improvement efforts into your schedule? Essential tasks like expanding test coverage, refactoring, code clean-up, library updates, and experimenting with innovative technologies are all invaluable to business growth, albeit their benefits may not be immediately apparent.

We invite you to this interactive workshop designed to arm you with essential strategies and real-world examples that illustrate both successful and failed attempts to advocate for investment in technical work. We encourage you to bring your own case studies for practical argument practice with an experienced VP of Product.

Session Key Takeaways:

  • Develop effective strategies for constructing and conveying a compelling business case for the time and financial commitment towards continuous technical work
  • Gain valuable insights from Andrea, who will provide feedback on your examples

This session is for you if…you are a solution architect, technical project manager, and senior engineer looking to enhance their advocacy skills for technical work investment.

Book Your First Look Tickets Now Before The Price Increases!

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