Birgit Geiberger

Global Head of Product UX Design - Group Digital


Home2023 SpeakersBirgit Geiberger

Speaker Bio

Birgit (she/her) is a seasoned design leader who has been thriving in diverse global leadership roles in for-profit & nonprofit entities, across industries and cultures. With a strong belief in giving back, Birgit has been supporting the global design community in various leadership roles for over 15 years. She has served as a board member and director of local liaison for the Interaction Design Association (

Birgit currently serves as the Head of Product UX Design at IKEA, where she leads a team of designers, creating a better everyday life at home for the many people. She is the founder of Curious Bridges, an initiative that fosters constructive dialogues about human-centricity, inclusivity, and leadership in design and beyond.

A Fun Fact:

Birgit is a passionate creator. When not found in the ceramic studio or at her easel, she can be found in the garden among flowers, vegetables, herbs, birds and butterflies – creating an oasis with lots of diversity in the heart of the city.

Speaker Sessions


Creating Business Value: Experience Design, AI and Leadership

30 mins
  • Track - DigitalStrategy
  • AI
  • Digital Transformation
  • Leadership
  • Birgit Geiberger

    Global Head of Product UX Design - Group Digital


  • Caroline Kermarrec

    Senior Service Designer


Living in the Fourth Industrial Revolution (4RI), the role of design is not just evolving—it’s transforming. In the era of AI, what does the future hold for designers? How will they extend their influence from product teams to the strategic forefront, creating experiences that truly resonate with people? What leadership approach is needed to unleash the power of AI + design – ethically, responsibly and sustainably? We’ll tackle these questions and uncover where the journey might take us, including the potential pitfalls. Join us as we explore the exciting ways design is adapting to make a real difference.
Design is changing fast, especially with the rise of AI. In this session, we’ll dive into the vital role design plays in digital product development today and how it can work in harmony with AI to craft unique experiences that are not only sustainable, but deeply human. We’ll explore the crucial role leadership plays in guiding the transformation of Design & AI.
You’ll learn practical ways to blend creativity with technology, making an impact that resonates on a large scale. Join us to explore how together Design & AI can drive meaningful and impactful business solutions.
Session Key Takeaways:
• The Impact of AI on Design: Learn how AI is changing the design landscape and the new opportunities it presents.
• The role of Human-Centered Design in the 4IR: Discover principles for crafting holistic experiences that prioritise people and planet in the era of AI and GenAi.
• Leadership skills for impactful innovation: Discover how essential leadership skills can drive the integration of experience design and AI within your organisation.
Who is this session perfect for?
• You are interested in the evolving future of human-centered design.
• You want to learn how design is pivotal in crafting memorable experiences in the era of AI, from product development to strategic leadership.
• You want to explore effective leadership approaches that facilitate the successful integration of design and AI, with a focus on ethical practices and i sustainable innovation.

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