Caroline Kermarrec

Senior Service Designer

IKEA

Home2023 SpeakersCaroline Kermarrec

Speaker Bio

Caroline (she/her) is a French service designer living in Sweden. A recognized thought leader in the field, Caroline is passionate about shaping accessible and desirable futures. She thrives on challenging conventions, having pioneered design integration in a French local government and strategy led by design within an insurance company.

Currently at IKEA, Caroline designs North Star visions across channels, drawing inspiration from all technologies that can help us build a better home and a better life. In addition to her design practice, Caroline brings her expertise to future leaders by teaching design integration at a French Research University.

A Fun Fact:

Fueled by her love of fiction, Caroline finds endless inspiration in her reading. The latest spark came from Kazuo Ishiguro’s “Klara and the Sun”. It’s told from the point of view of Klara, a solar-powered AF (Artificial Friend), and it’s a great reflection on what it means to be human!

Speaker Sessions

2:35pm
Presentation

Creating Business Value: Experience Design, AI and Leadership

30 mins
  • Track - DigitalStrategy
  • AI
  • Digital Transformation
  • Leadership
  • Birgit Geiberger

    Global Head of Product UX Design - Group Digital

    IKEA

  • Caroline Kermarrec

    Senior Service Designer

    IKEA

Living in the Fourth Industrial Revolution (4RI), the role of design is not just evolving—it’s transforming. In the era of AI, what does the future hold for designers? How will they extend their influence from product teams to the strategic forefront, creating experiences that truly resonate with people? What leadership approach is needed to unleash the power of AI + design – ethically, responsibly and sustainably? We’ll tackle these questions and uncover where the journey might take us, including the potential pitfalls. Join us as we explore the exciting ways design is adapting to make a real difference.
Design is changing fast, especially with the rise of AI. In this session, we’ll dive into the vital role design plays in digital product development today and how it can work in harmony with AI to craft unique experiences that are not only sustainable, but deeply human. We’ll explore the crucial role leadership plays in guiding the transformation of Design & AI.
You’ll learn practical ways to blend creativity with technology, making an impact that resonates on a large scale. Join us to explore how together Design & AI can drive meaningful and impactful business solutions.
Session Key Takeaways:
• The Impact of AI on Design: Learn how AI is changing the design landscape and the new opportunities it presents.
• The role of Human-Centered Design in the 4IR: Discover principles for crafting holistic experiences that prioritise people and planet in the era of AI and GenAi.
• Leadership skills for impactful innovation: Discover how essential leadership skills can drive the integration of experience design and AI within your organisation.
Who is this session perfect for?
• You are interested in the evolving future of human-centered design.
• You want to learn how design is pivotal in crafting memorable experiences in the era of AI, from product development to strategic leadership.
• You want to explore effective leadership approaches that facilitate the successful integration of design and AI, with a focus on ethical practices and i sustainable innovation.

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