Gabriela Cadenas

Director Digital & Technology, HEINEKEN Americas

The Heineken Company

Home2023 SpeakersGabriela Cadenas

Speaker Bio

I am a senior IT Executive with 20+ years of experience and a solid track record of accelerating company growth by combining emerging technologies, business process optimisation and shared services always focused on business value creation and strategic partnership.

I strongly believe in the power of cultivating a collaborative team culture focused on delivering practical business results: profitable revenue, satisfied customers and engaged employees and business partners. Over the years, I have been recognised for leading strategic technology innovation to grow the top and bottom line of the organisations I have worked for.

Throughout my career, I have always been worried about the legacy we are leaving behind and making sure that all my actions (and the companies I have worked with) acted with purpose and in alignment with my personal values. Working with communities, developing them, sharing our knowledge and assets, sharing our vision and bringing them on our journey for me has always been key. In Heineken, we have a clear and empowering strategy that supports this purposes while driving consistent value creation.

Speaker Sessions


The Digital Symphony: Orchestrating End-to-End Business Transformation

30 mins
  • Track - Keynote
  • Not to be Missed
  • Transformation
  • Maja Schreiner

    Director Digital & Technology, HEINEKEN Africa, Middle East

    The Heineken Company

  • Gabriela Cadenas

    Director Digital & Technology, HEINEKEN Americas

    The Heineken Company

Consumers everywhere expect new engagement models from the brands and seamless experience across all touch points. Inner organisations seek for solutions that are easy to use, with data at their fingertips. Digitalisation plays a pivotal role to shape the future of the industries and transform businesses to win the hearts of consumers and own employees, to enhance agility and competitiveness.

At HEINEKEN we shape the future of beer and beyond driving value creation for our consumers, customers and employees, looking outside, experimenting at scale, accelerating our digital transformation towards our dream of Becoming the Best Connected Brewer.

Session Key Takeaways:

  • Learn on what it takes to onboard traditional organisation into digital transformation journey
  • Reflect upon key dualities of digital transformations: adoption of new technologies vs maintaining legacy systems, standardisation and control vs customisation and flexibility to innovate
  • Learn on what it takes to re-imagine a business enabled by technology and powered by a data driven culture

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