Katrien Jacobs

Managing Director; Technology Transformation Lead


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Speaker Bio

Katrien Jacobs is a Managing Director at Accenture the Netherlands and responsible for the Technology portfolio within the “Products” industry segment comprised of Consumer Goods, Retail, Travel, and others. In her role she drives complex transformations to make clients embrace change, be prepared for the future, and stay ahead of the curve. Her specialties are within Cloud, DevOps, and innovation.

With her PhD in the domain of Augmented Reality (2007), she has been an early adopter of seeing the benefits to fuse digital and physical: a mixture of bits and atoms that is providing nowadays exponential growth in new products and opportunities for clients worldwide. Katrien gets energised by exploring the foundations of this new reality, driven by the current technology trends. She enjoys helping enterprises to take the steps needed to thrive in this new reality and bring true novelty to businesses and the world. At the same time, she is committed to creating a culture of equality and enabling women to thrive in tech without barriers.

Fun Fact: I love listening to true crime podcasts!

Speaker Sessions


Technology Vision 2023: When Atoms Meet Bits: The Foundations Of Our New Reality

30 mins
  • Track - Future Impact
  • Technical
  • Transformation
  • Katrien Jacobs

    Managing Director; Technology Transformation Lead


The foundations of our new reality are the path to taking action. Mounting challenges on the global stage are forcing enterprises to reorient their business objectives and imagine how they can best contribute to solving these collective problems. Some of today’s problems might have been considered unsolvable before – but as the convergence of atoms and bits continues to grow, the bounds of possibility expand.

Over the years, enterprises and individuals have taken many steps to create their presence in the digital space, consciously moving back and forth between physical reality and the digital ones they created. The time has come to change that. The next wave of business transformation will erase the demarcation between those worlds to fuse them into a new shared reality– one where our physical and digital lives are one and the same.

In this talk we’ll explore the concept of this new shared reality and four emerging technology trends that identify steps enterprises will need to take to build and thrive in this new world.

Session Key Takeaways:

  • You will learn how Digital Identity is quietly becoming the key to enterprises’ technology aspirations, and efforts to reimagine it are underway, not just for people but for all things.
  • You will learn why Data Transparency will become your most precious resource. Data ecosystems are being reshaped by radical transparency as enterprises leverage their troves of data to offer unprecedented insight into their business.
  • You will learn about Generalising AI: the radical edges and possibilities of intelligence. Foundation models are driving one of the biggest step changes in AI history. Now enterprise leaders can shift from building their own AI to building with AI.
  • You will learn about our Forever Frontier: the big bang of computing and science. After decades of hyperfocus on digital technology, science is leaping back to the top of enterprises’ agendas.

This session is for you if… you want to learn about the key technology trends for 2023 including digital identity, generative AI, data, and more.

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