Lisa Pickett

Digital Product Specialist and Marketeer

ex AKQA SoulCycle and Deliciously Ella

Home2023 SpeakersLisa Pickett

Speaker Bio

Lisa is currently Head of App at Deliciously Ella, where she is responsible for their health and wellbeing app, feel better. Her role involves working with external partners, development teams and senior stakeholders to determine the product roadmap and maximise product growth and value.

Before this role, Lisa was previously at SoulCycle helping launch and grow their UK and International businesses, and before that digital innovation agency AKQA, working in their London and New York offices on a variety of Nike businesses (including their Nike Training Club app), Amazon Alexa, L’Oréal and Virgin Sport.

Lisa’s career in recent years has focused on helping scale-up teams build out their technical product offerings to deliver results with smart use of resources.

Speaker Sessions


Building World-Class Products: 5 Ways To Do More With Less

30 mins
  • Track - Software
  • Data
  • Non-Technical
  • Transformation
  • Lisa Pickett

    Digital Product Specialist and Marketeer

    ex AKQA SoulCycle and Deliciously Ella

In today’s economic climate, consumers are expecting more from less, and reassessing their relationship with products that don’t add significant value to their lives. It’s never been more important to make the resources you have go further to create and maintain world-class digital products. Having created category-leading products for brands such as Nike, Jamie Olivier and Deliciously Ella, Lisa shares her 5 top pieces of advice for creating world-class products with finite resources.

Session Key Takeaways:

  • Get familiar with failure: When used correctly, failure can help you reach the right solution quickly for maximum growth
  • Speak up: Connect with your network and community as much as possible to uncover key insights and plug knowledge gaps
  • Grow smartly: Know when and where to streamline resources while still maintaining product excellence
  • Sweat the small stuff: How percentage point differences really can add up to big changes
  • Swot up: How to look to other industries to grow your knowledge and expertise, fast

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