Maja Schreiner

Director Digital & Technology, HEINEKEN Africa, Middle East

The Heineken Company

Home2023 SpeakersMaja Schreiner

Speaker Bio

I’m a highly experienced professional with over 20 years in the CPG industry, with a strong background in business and tech and a passion for driving transformation and growth enabled by digital. As a passionate people leader, I’ve a solid track record of inspiring teams and empowering individuals to achieve their full potential. I believe that creating a positive and inclusive work environment is key to success and have always been dedicated to fostering a culture of collaboration and innovation.

Throughout my time at Heineken, I have been fortunate to hold a variety of roles, each providing me with valuable experience and insights into the inner workings of the organisation. Working with cross-functional teams and leading change agenda, I have always remained focused on creating value for our consumers, customers, employees, and shareholders.

Speaker Sessions


The Digital Symphony: Orchestrating End-to-End Business Transformation

30 mins
  • Track - Keynote
  • Not to be Missed
  • Transformation
  • Maja Schreiner

    Director Digital & Technology, HEINEKEN Africa, Middle East

    The Heineken Company

  • Gabriela Cadenas

    Director Digital & Technology, HEINEKEN Americas

    The Heineken Company

Consumers everywhere expect new engagement models from the brands and seamless experience across all touch points. Inner organisations seek for solutions that are easy to use, with data at their fingertips. Digitalisation plays a pivotal role to shape the future of the industries and transform businesses to win the hearts of consumers and own employees, to enhance agility and competitiveness.

At HEINEKEN we shape the future of beer and beyond driving value creation for our consumers, customers and employees, looking outside, experimenting at scale, accelerating our digital transformation towards our dream of Becoming the Best Connected Brewer.

Session Key Takeaways:

  • Learn on what it takes to onboard traditional organisation into digital transformation journey
  • Reflect upon key dualities of digital transformations: adoption of new technologies vs maintaining legacy systems, standardisation and control vs customisation and flexibility to innovate
  • Learn on what it takes to re-imagine a business enabled by technology and powered by a data driven culture

Book Your First Look Tickets Now Before The Price Increases!

Ascend Global Media is part of the Delinian Group, Delinian Limited, 4 Bouverie Street, London, EC4Y 8AX, Registered in England & Wales, Company number 00954730.

©2023 Ascend Global Media. All rights reserved. Web Design