Maryna Russell

Sales Director


Home2023 SpeakersMaryna Russell

Speaker Bio

Maryna Russel has more than 20 years of experience in the credit services industry, including nine years at Experian. Her journey has been filled with diversity, mergers and acquisitions, and a move from South Africa to the Netherlands – which gave her the opportunity to dive through all aspects of the consumer lifecycle and gain knowledge and experience in the data, analytics and decision solutions required for institutions providing credit services to consumers and businesses.

She joined Experian Netherlands 3.5 years ago. In her current role, she has experienced some of the most exciting opportunities of her career: from entering a market at the beginning of Covid and seeing how companies adapt and deal with the challenges of continuing to grow and learn. To nurturing and growing a team of experts in supporting Experian’s client base and embracing the innovation on their doorstep in building the future of the company.

Maryna doesn’t shy away from a challenge and thrives on creating solutions that have a material impact on customers’ business by providing advice and guidance, and using data, analytics and software to generate additional revenue and reduce risk. In her experience, using data and analytics to help find a solution provides a different perspective that in turn gives clients true expert value.

Speaker Sessions


Maximising The Power Of Data Using Artificial Intelligence

60 mins
  • Track - Workshop
  • Data
  • Premium Only
  • Veronica Flyckt

    Director of Netherlands and Experian Northern Europe CIS & Analytics Director


  • Benidine De Kock

    Analytics Consultant Lead


  • Maryna Russell

    Sales Director


In the modern world, data is everywhere. Being able to understand that data through the process of analytics has also become increasingly important – for individuals and for businesses. Understanding data can help shape our understanding of innovation potential, new trends, finances, or business target audiences.

Data coupled with the power of artificial intelligence can help with better businesses decisioning in both the short and long term. But how much do we really understand about that data we put out into and take from the world? And how does artificial intelligence play a role in the credit risk journey?

Discover the value of data in today’s world from the leadership, sales and analytics perspectives – focusing specifically on consumer impact and the benefits of knowledge about how and why data is used.

The session will also cover the importance of understanding what your data says about you from a credit management perspective – empowering attendees to manage their data with confidence.

Session Key Takeaways:

  • Data is a key factor in the modern world and understanding how to interpret data is already critical
  • AI is the future in data and analytics, and a useful tool for managing credit risk
  • An understanding of how and why data is used to benefit businesses and consumers in credit management
  • A unique and well-rounded female leader perspective in the use of AI in data and analytics

This sessions is for you if…

  • You are a Business leader who is managing their personal and professional finances
  • Attendees who work closely with data and analytics in their current roles
  • Those looking for a deeper understanding of the value of data of data interpretation from the raw collection to the end consumer

Book Your First Look Tickets Now Before The Price Increases!

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