Rachel Wold

Product Domain Manager

IKEA Retail

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Speaker Bio

Rachel Wold is a seasoned leader with over 15 years of experience in guiding teams that develop digital products for physical retail. Moving from Oregon, USA, she recently embarked on a new chapter in Amsterdam, NL, where she joined IKEA Retail in June 2021. As Product Domain Manager, Physical Meeting Points for IKEA stores, Rachel is at the forefront of shaping the future of IKEA’s retail experiences.

Rachel’s true passion lies in bridging the gap between the digital and physical retail realms, creating seamless experiences for customers and store co-workers alike. Her solid foundation in both technology and business, coupled with her strong leadership skills, has been instrumental in driving change and fostering collaboration across diverse teams.

With a deep understanding of the evolving retail landscape, Rachel is dedicated to creating the IKEA stores of the future. Her innovative mindset, coupled with her customer-centric approach, empowers her teams to deliver cutting-edge digital solutions that transform the retail experience for millions of IKEA customers worldwide. Rachel holds an MBA from the University of Portland and a BS in Business Administration from Oregon State University.

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