Sophie Back

Design Manager


Home2023 SpeakersSophie Back

Speaker Bio

Sophie is the Design Manager at Uber for Payments, Risk and Identity. Her experience spans consulting, agencies, tech and start-ups. She is passionate about creating great teams to make products that customers love. Her time in starts-ups and consulting gave her a deep understanding of how to navigate complex stakeholder relationships to get things done.

Fun Fact: Before moving to Amsterdam, Sophie co-founded and ran a fashion tech start-up in Sydney.

Speaker Sessions


The Power Of Healthy Tension: A Conversation Between Product And Design

60 mins
  • Track - Workshop
  • Premium Only
  • Sophie Back

    Design Manager


  • Benjawan Christen

    Product Manager


A good product and design relationship is critical to building successful products. Healthy tension is a key part of this relationship – but how do we maintain the healthy part?

This session will walk you through common challenges, pitfalls and how to avoid them. This will be illustrated with real-world examples of where we’ve built incredible relationships and where it’s gone wrong. We will explore these from both the perspectives of Product Managers and Product Designers to give you deep insight into the key challenges.

As people come and go from companies, we have to constantly build and rebuild these new relationships fast. This workshop will provide practical information about how to overcome common challenges, or better yet, avoid them from day one.

Session Key Takeaways:

  • How to build better Design and Product collaboration
  • Who owns what?
  • Leaning into healthy tension for better product outcomes

This session is for you if…

  • You’re interested in organisational psychology and building healthy working relationships
  • You work in a tech team
  • You work in Design or Product Management

Book Your First Look Tickets Now Before The Price Increases!

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