Wim Blaauw

Chief Digital Officer

IKEA Retail (Ingka Group)

Home2023 SpeakersWim Blaauw

Speaker Bio

Wim Blaauw is Chief Digital Officer (a role he shares with Parag Parekh) at IKEA Retail (Ingka Group). He  has the responsibility for developing digital capabilities and accelerating the digital transformation of the  business. 

Wim has extensive experience in retail, supply chain and digital. He joined IKEA in the Netherlands, in 2002  where he, among other roles, was Store Manager for IKEA Haarlem and Country Retail Logistics Manager.  In 2013, he left for IKEA UK/Ireland for a position as Deputy Country Manager, leading the multi-channel  transformation. In 2016, Wim became Customer Fulfilment Manager and Fulfilment Operations Manager.  In 2020 he became the Digital Performance and Development Manager responsible for building digital  capabilities globally and ensuring that Group Digital is operating efficiently. 

Wim truly embodies the IKEA vision and values as a leader. He believes in the spirit of togetherness, that  we are stronger when we trust each other, pushing in the same direction, and above all, having fun  together. 

Wim has a degree in Economics and Supply Chain from HU University of Applied Sciences Utrecht. Wim is  married, has three daughters and lives in the Netherlands. Outside of work, he has a passion for sports  and loves being outdoors.

Speaker Sessions


Entrepreneurship At The Heart Of Disruptive Innovation

30 mins
  • Track - Keynote
  • Not to be Missed
  • Wim Blaauw

    Chief Digital Officer

    IKEA Retail (Ingka Group)

  • Camilla Larsson

    Chief Human Resources, Group Digital

    IKEA Retail

As IKEA celebrates its 80th birthday, we will highlight our digital journey as a furnishing retailer and explore the customer needs of the future, including the importance of Equality Diversity & Inclusion in every decision we take and meeting and fulfilling the needs and desires of our customers.

Session Key Takeaways:

  • An entrepreneur mindset is the base of disruption.
  • Retail future will continue to be an omnichannel future.
  • Leadership is about doing the right thing, authentically, for the benefit of people and society

This session is for you if…you are an entrepreneur at heart, and you want to learn more about IKEA’s humble beginnings, and how our values continue to guide us in everything we do.

Book Your First Look Tickets Now Before The Price Increases!

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