Augmented Reality (AR) is revolutionising communication, learning, culture, art, retail, entertainment, businesses, and brand interactions. Its widespread adoption is projected to surge, with estimates suggesting that 75% of the global population and nearly all smartphone users will be regular AR users by 2025.
Today it’s a creative canvas transforming loads of industries and sectors. People are combining what they see in the real world, with all that is available to them in the digital world. And this is driving meaningful business opportunities.
Session Key Takeaways:
AR allows people to express themselves, in their own unique and authentic way.
AR creates immersive and engaging experiences for brands and consumers, to drive real results and offer brand interaction that is gold dust.
AR helps brands to counter the excessive returns culture. By enabling customers to virtually try or fit products, AR ushers in an era that delivers more convenience to the customer, less expense to the retailer and a better environmental future for the planet.
Who is this session perfect for?
Want to get inspired by the countless opportunities AR offers businesses and brands.
Want to learn how AR can help build a deeper connection with your target group(s).
