Anna McDougall

Director - Product and Engineering

Axel Springer National Media and Tech

HomeSpeakersAnna McDougall

Speaker Bio

Anna McDougall is Director, Product and Engineering (Projects and Organisation) for Axel Springer National Media & Tech, the tech subsidiary of Europe’s largest media publisher. Her book “You Belong in Tech” was published in July 2022, quickly hitting #1 on Amazon for Career Guide New Releases. In 2023, she delivered her TEDx Talk “Finding and Proving Your Value as a Career Changer” in Berlin. Anna is a champion for change and prides herself in using her stage presence and technical knowledge to add volume and energy to those who might otherwise go unheard. She is a Google Women Techmakers Ambassador, a net4tec Pioneer, and a Founding Member of the Women in Tech Executive Network.

Fun Fact: Before her career in software development, Anna was a professional opera singer, singing on stages around the world.

Speaker Sessions


Breaking New Ground: Cutting-Edge Media Innovations

30 mins
  • Track - InfoTech
  • AI
  • Digital Transformation
  • Product
  • Anna McDougall

    Director - Product and Engineering

    Axel Springer National Media and Tech

For many, reading the news is the first activity of the day: but what is happening behind the scenes? How has the rise of LLMs and AI influenced news media technology, and what role does AR play in its future?

Explore the hottest trends in news media from the perspective of Europe’s largest media publisher. With millions of unique users checking in every day, even the tiniest evolution in technology can have huge ripple effects on what people read, how they read it, and how journalists create it.

News media provides a great basis for learning about the digitisation of previously analogue services, while also being a high-turnover product in tech. It provides a great and interesting basis for learning about innovation and future developments in tech.

Session Key Takeaways:

  • How is the news you consume created and how are you tracked?
  • How can companies leverage new technologies in the digitisation process?
  • What are some emerging trends in new media you can capitalise on?

This session is for you if… you are excited about emerging technology; involved in digitisation from a product or strategic perspective; or have an interest in news media technology generally.

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