Jaspreet Kaur Sandhu

Machine Learning Engineer


Home2023 SpeakersJaspreet Kaur Sandhu

Speaker Bio

Jaspreet started her career as a theoretical physicist in Switzerland before becoming a machine learning engineer. She has worked across Europe and joined Criteo in 2019 where she helped develop their bidding models, contextual recommendations and now developing new products with the state of the art in the AI lab.

Fun Fact: I got lost in the amazon forest once.

Speaker Sessions


Unleashing Creativity and Navigating Privacy: The Dual Edges of Generative AI

30 mins
  • Track - Artificial Intelligence
  • AI
  • Data & Analytics
  • Jaspreet Kaur Sandhu

    Machine Learning Engineer


  • Arij Sakhraoui

    Software Engineer


Deep dive into the fascinating world of Generative AI, understanding the underlying models, how they work and their transformative impact on various industries, especially advertising, and the ethical considerations its widespread adoption and use brings to the forefront.

Building on the foundation of Generative AI, we’ll delve deeper into the crucial aspect of privacy within this domain. We’ll explore how these advanced models interact with large and diverse datasets, which may contain sensitive personal information. The discussion will highlight the critical balance needed in Generative AI between harnessing its powerful capabilities for innovation and creativity, and ensuring stringent privacy measures are in place to protect individual data. This part of the talk aims to dissect the challenges and strategies involved in maintaining this equilibrium in the rapidly evolving world of Generative AI.

Explore the significant effects of Generative AI on creativity, data management, and privacy. Attendees will gain insight into how Generative AI works, its influence on creative fields, and the imperative of addressing privacy in its use, equipping them with a comprehensive understanding of the technology’s societal impact.

Session Key Takeaways:

  • Insight about how Generative AI algorithms work and how the rise of prompt-based engineering is rapidly transforming society, especially advertising, and its potential future impacts, positive and negative.
  • Insights into the ethical dilemmas and ownership questions brought about by the democratisation of Generative AI.
  • A clear examination of the privacy implications inherent in Generative AI technologies, focusing on the challenges of protecting sensitive data while leveraging the advanced capabilities of these systems.

This session is for you if…

  • You want to understand how Generative AI algorithms work
  • You’re concerned about ethical, privacy, and bias issues often accompanying discussions on Generative AI and looking for informed discussions on these topics
  • You’re an AI enthusiast looking to deepen your understanding of the broader impact of AI on society

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