Nadja Vogel

People talk about “social media” – but what they actually mean is “communities”. In the old terminology, communities were mostly meant when it comes to neighbourhoods or a closed group of people, but the terminology has evolved. Communities have lost their closed gates, but they didn’t lose their force when activated.

In this session you can expect to see:

• Many examples of communities and how this affected daily lives.
• What kind of impact it has on content visibility.
• How brands have tried to get in contact with them.
• A scary outlook what happens if this is taking overhand.

The Why: If you want to know what is going on in real life, you have to understand what communities are doing.

Session Key Takeaways:

• That Social Media Planning starts with cultural analysis.
• How to decode communities.
• The political side. What responsibilities platforms need to take over.

This session is for you if… you are a marketeer and you want to connect your brand with social media or if you think about doing cultural marketing.