Perihan Rashed

Senior Product Experience Designer & Tech Evangelist


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Speaker Bio

Hello, I’m Perihan, a Senior Product Designer at Dynatrace, where my passion for technology and design comes alive. Currently, I’m dedicated to designing one of the main Dynatrace Apps, the Workflows Automations app. Additionally, as the UX Guild Lead, I advocate for design excellence within our organisation.

My journey into this captivating field began at the young age of 17 when I was introduced to the mesmerising world of interaction design. It was a moment of revelation, igniting a deep love for UX design and sparking my desire to delve deeper into its intricacies.

Throughout the years, I have cultivated a skill set that encompasses UX design, business, and engineering know-how. I firmly believe that design extends far beyond crafting aesthetically pleasing interfaces. It is a holistic approach that involves empathising with users, unraveling complex problems, and fostering collaboration with fellow experts to achieve shared objectives.

Having joined Dynatrace in 2018 as a UX Designer, I have since grown to become a Senior PX Designer, UX Guild Lead, and Tech Evangelist. These roles have provided me with incredible opportunities to contribute to the design community and showcase the transformative power of user-centered design principles.

I’m thrilled to share my experiences, insights, and discoveries at the conference and engage with like-minded professionals who share a passion for advancing the boundaries of technology and design.

Speaker Sessions


Designers and Developers Unite: Strategies for Successful Collaboration in a Scaling Organisation

30 mins
  • Track - Software
  • Digital Transformation
  • Product
  • Software Development
  • Perihan Rashed

    Senior Product Experience Designer & Tech Evangelist


In a rapidly scaling market, our organisation went into hypergrowth mode. In this landscape, teams sitting on their planet, in their comfort zone, had to adapt and restructure themselves.

In this talk, I’ll share my personal journey as part of a small team within a large company. I’ll discuss the different stages of restructuring, the integration of diverse mindsets, and strategies for adapting to scalability.

As developers, designers, and team leaders, we all face unique challenges in bridging the gap between design and development teams. Join me in exploring practical approaches and insights to foster effective collaboration within your organisation. Together, we can create a seamless synergy that drives the success of our products and teams.

This talk is tailored for developers, designers, and team leaders looking to improve collaboration between designers and developers in their organisations

Session Key Takeaways:

  • Learn about the stages of restructuring within a growing organisation and how to implement these changes smoothly
  • Discover practical approaches to integrate diverse mindsets and encourage open communication and collaboration between designers and developers
  • Understand the importance of flexibility and how to adjust strategies to maintain collaboration and productivity during periods of rapid growth

This session is for you if… you’re seeking to optimise existing processes or navigate growth phases, this talk will provide valuable strategies and actionable advice. Even when we come from diverse backgrounds and industries, we can unlock the power of collaboration for organisational success.

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