Advanced Personal Branding: The Art of Using Your Brand to Position Yourself

11:30am

HomeAgendaAdvanced Personal Brandin…

Session Overview

Carolyn will adopt a hands-on approach to help participants apply personal branding in practical scenarios. Her expertise in strategic communication, influence, and navigating power dynamics equips women in tech with the tools to not only position themselves effectively in their careers but also to become influential leaders and change-makers.
Session Key Takeaways:
Strategies for Authentic Self-Presentation: Learn how to showcase your unique skills and perspectives in a way that is true to who you are, making you stand out in the tech field.
Overcoming Industry Barriers: Gain insights into navigating the challenges of a male-dominated industry with confidence and resilience, using your personal brand as a powerful tool for advancement.
Actionable Steps for Brand Cultivation: Discover practical steps you can take immediately to start building and refining your personal brand, from online presence to networking strategies.
Who is this session perfect for?
For anyone in the tech industry looking to elevate their professional image, make impactful connections, and achieve their career goals through the power of personal branding.

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12:40pm
Workshop

Optimizing UI with React & Redux for Operational Excellence

60 mins
  • Track - Workshop
  • Premium Ticket Holders Only
  • Software Development
  • Carina Petcu

    Software Developer Engineer I

    Amazon

  • Genesis Kufatty

    Software Developer engineer II

    Amazon

React & Redux stand out as among the most potent tools for UX development, with widespread adoption across industries. Learn to Build a UI from Scratch with React: Discover best Practices, overcome fear of Innovation, and convince business partners to Invest in project organisation.

Learn to navigate challenges in Web App Development: Ensuring customer satisfaction, problem avoidance, and balancing business demands with UI performance. Gain Insights into project milestones, innovation, and design techniques, plus hands-on React and Redux development.

Session Key Takeaways:

  • Understand the tech stack and how to design resilient UI applications.
  • Being able to break down complex project to valuable milestones.
  • Understand the importance of innovation and trying new things.

This session is for you if… you want to explore the Development Thought Process Behind UI Applications, Embrace Innovation by Breaking Code Habits, and Kickstart Customer-Facing Apps with React and Redux.

1:45pm
Workshop

How to Bring More Migrant Women into Tech

60 mins
  • Track - Workshop
  • Non-Technical
  • Premium Ticket Holders Only
  • Ana Maria Alvarez Monge

    Founder & CEO

    Migrapreneur

As women in leadership positions, it’s crucial to consider how we can support and empower more women, particularly those in vulnerable situations such as migrants, to thrive in the tech industry. Join us for an insightful discussion on bringing opportunities to women migrants in tech.

Session Key Takeaways:

  • Identifying Needs: Gain insights into the immediate needs of women migrants in tech and how to address them effectively.
  • Creating Opportunities: Explore strategies for providing career opportunities and training programs to bring more women onboard in the tech sector.
  • Building Inclusive Workplaces: Learn practical approaches for welcoming and integrating migrant women into your workplace culture, fostering a supportive environment for their growth and success.

This session is for you if… You’re a woman in a leadership position within the tech industry and are passionate about giving back to other women. Join us to explore ways to empower and support women migrants on their journey to success in tech.

1:45pm
Workshop

The Art of Happiness

60 mins
  • Track - Workshop
  • Non-Technical
  • Premium Ticket Holders Only
  • Suretha Krahtz

    Senior Diversity Equity and Inclusion Business Partner

    Amazon EU

The Art of Happiness workshop is designed to enlighten attendees on the profound significance of happiness and its inextricable link to emotional intelligence (EQ). Through engaging discussions and interactive exercises, participants will delve into the transformative habits that pave the way for a more joyful and fulfilling life.

The workshop will explore the essential role of EQ in cultivating happiness, empowering attendees to recognise and effectively manage their emotions, fostering self-awareness and empathy. Attendees will discover practical strategies for developing positive mindsets, fostering gratitude, and nurturing meaningful connections – all key ingredients for sustained happiness.

Moreover, the Art of Happiness workshop will introduce a range of activities and mindfulness practices that can be seamlessly integrated into daily routines, providing participants with tangible tools to maintain and nurture their happiness over the long term.

Session Key Takeaways:

  • Uncover Joy: Learn how emotional intelligence fuels happiness, offering insights and practical strategies for a more fulfilling life.
  • Practical Tips: Explore techniques for fostering positivity, gratitude, and meaningful connections to shape your own happiness.
  • Sustain Well-being: Discover how mindfulness practices can be seamlessly integrated into daily life to nurture lasting happiness and fulfilment.

This session is for… a diverse audience, catering to individuals from various walks of life who seek to cultivate greater joy, fulfilment, and emotional well-being.

4:00pm
Workshop

Website Accessibility: Let’s Get Practical

60 mins
  • Track - Workshop
  • Diversity
  • Equity & Inclusion
  • Premium Ticket Holders Only
  • Software Development
  • Ramona Domen

    Software Engineer

    Team Rockstars IT

Could you imagine going to the hospital in a wheelchair and not being able to get inside due to the 20 steps of stairs you have to take without the option of a ramp? Taking care of your users, extending the reach of your product, or adhering to the European accessibility act. We have to make the web more accessible.
In the Netherlands, public buildings have to be accessible, but what about the web?
The reality is that using the internet is becoming more and more unavoidable, but accessibility is often an afterthought.
In this workshop, we will discover what impact you can make. Discover a wide scope of disabilities you might not even have thought about when working on your application and find out which you should focus on. We will get hands-on and find out which tools are available to help you on your accessibility journey.
Don’t forget to bring your laptop and if you are a developer or tester: make sure you can pull a project from a repository.
Session Key Takeaways:
      - Insights in the wide array of challenges your users might face.
      - How do you take care of accessibility before you start writing code.
      - Quick wins you can start implementing in your code right now!
Who is this session perfect for?
If you want to find out what practical steps you can take as a software engineer, tester, UX/UI designer, or product owner to make your project more accessible.
2:15pm
Presentation

Inside the Dark Web: Exploring the Psychological Profiles of Cybercriminals

30 mins
  • Track - InfoTech
  • Data & Analytics
  • Leadership
  • Security
  • Anna Pavlovskaia

    Senior Threat Intelligence Analyst

    Kaspersky

The speech delve into the intriguing realm of cybercriminal psychology. Unlike conventional research that centres on work-related discussions the talk will explore off-topic conversations among forum participants, touching on subjects like dating etiquette, conspiracy theories, and perspectives on legitimate work. By examining these discussions, we aim to construct a psychological profile of our adversaries, providing valuable insight into their motivations and driving forces.

Understanding the psychological profiles of cybercriminals is crucial in combating online threats. By exploring their off-topic discussions, we can uncover hidden motivations and gain a deeper understanding of their behaviors. This knowledge can inform more effective cybersecurity strategies and help anticipate and prevent cyber attacks.

3 Key takeaways: 

  • Insights into the diverse motivations of cybercriminals beyond financial gain.
  • Understanding how off-topic conversations can reveal important aspects of cybercriminal psychology.
  • Practical implications for cybersecurity strategies based on psychological profiles of adversaries.

This session is for you if…

  • IT professionals looking to deepen their understanding of cyber threats.
  • Managers and top executives seeking to improve their organization’s cybersecurity posture.
  • Everyday technology users interested in enhancing their online security awareness
2:15pm
Fireside Chat

Fireside: Women at the Helm of Customer-Centric Tech Leadership

30 mins
  • Track - SkillShift
  • Career Development
  • Digital Transformation
  • Leadership
  • Elke Karskens

    Country Director of Benelux and Nordics

    Coinbase

Join us for an exclusive dive into how women leaders are shaping customer-centric cultures in the tech industry. Gain unprecedented insights into Elke’s pioneering efforts, driving revolutionary shifts in customer engagement and product innovation across tech giants like Facebook and Coinbase. Don’t miss this dynamic exploration of empathy, collaboration, and innovation shaping the future of tech leadership.
Understanding the principles of customer-centric leadership is paramount in today’s tech industry, where meeting customer needs and driving innovation are key to success. By delving into the strategies employed by influencial leaders, attendees will gain actionable insights into fostering customer-centric cultures and driving revolutionary shifts in product innovation and customer engagement.
Session Key takeaways:
  • Principles of customer-centric leadership: Explore the core principles and strategies that underpin successful customer-centric cultures, drawing insights from the experiences of leaders like Elke Karskens.
  • Navigating industry trends: Gain a deeper understanding of the evolving landscape of customer expectations and the role of customer-centricity in driving innovation and market leadership.
  • Practical applications for leadership: Discover actionable strategies and approaches for implementing customer-centric principles in your own leadership role, empowering you to drive meaningful change and innovation within your organisation.
Who is this session perfect for?
  • You are a senior executive or manager in the tech industry seeking to deepen your understanding of customer-centric leadership principles.
  • You are interested in learning about innovative strategies for driving customer engagement and product innovation within your organisation.
  • You are looking for practical insights and takeaways to apply to your own leadership approach, with a focus on fostering a customer-centric culture and driving innovation.
1:40pm
Presentation

From IT strategy to Operational Excellence

30 mins
  • Track - InfoTech
  • Data & Analytics
  • Digital Transformation
  • Leadership
  • Marianne Dorder-Servet

    Founder

    Zwarte vrouwen voor Technologie (The Black Women for Technology Foundation)

As a strategic IT advisor to come up with a plan is not enough to reach operational excellence. But how to go from IT strategy to operational excellence? What to consider? What are the challenges that you can encounter? How to handle the stakeholders? How to deal with different interests of upper management? And how to bring your plan into motion before it ends up in a (digital) drawer?
Session Key Takeaways:
• How to come-up with an impactful strategic plan.
• How to handle stakeholders and the different interests and views.
• Which skills you need to be a strategic IT advisor.
• How to bring your plan into motion.
11:30am
Workshop

Empowering Black Women in Tech: Navigating DEI Dynamics

60 mins
  • Track - Workshop
  • Diversity
  • Equity & Inclusion
  • HR
  • Leadership
  • Marianne Dorder-Servet

    Founder

    Zwarte vrouwen voor Technologie (The Black Women for Technology Foundation)

  • Kimberly Fuqua

    Director Customer Success

    Zwarte vrouwen voor Technologie (The Black Women for Technology Foundation)

  • Kristle de Freitas Patricio

    Board Member

    Zwarte vrouwen voor Technologie (The Black Women for Technology Foundation)

Join us for an insightful session at our conference where we address the significant gap Black women face in the IT sector compared to men and other groups of women. We emphasize the importance of focusing on cultural diversity alongside gender diversity to tackle this social and economic challenge effectively. Led by Stichting Zwarte Vrouwen voor Technologie (Black Women for Technology Foundation), an organization spearheaded by three IT professionals, we aim to foster a more diverse and inclusive tech sector by providing retraining and guidance to Black women entering IT roles. While organizations seek greater diversity within their IT teams, we’ve observed disparities in expectations between them and our approach. In this session, we invite you to engage with our perspectives on diversity, equity, and inclusion.
Session Key Takeaways:
  • Our holistic approach to diversity, equity, and inclusion.
  • Strategies for business leaders, HR, and DEI professionals to enhance diversity from alternative perspectives.
  • Effective methods for demonstrating diversity’s value from a business standpoint.
12:40pm
Workshop

Mastering Personal Branding with AI and Cybersecurity

60 mins
  • Track - Workshop
  • AI
  • Career Development
  • Premium Ticket Holders Only
  • Security
  • Selina Thompson

    Founder and Digital Adoption Consultant

    Forward Transformation B.V

Join us for a comprehensive 60-minute workshop designed to empower women in the tech industry with the skills to enhance their personal and business branding while prioritising cybersecurity. This dynamic session comprises six key components:
  • Introduction to Personal Branding, AI Integration, and Cybersecurity: Explore the relevance of AI in strengthening personal branding strategies.
  • Identification of Key Components of Digital Identity: Analyze the impact of digital footprints on personal branding and cybersecurity risks.
  • Discover AI Tools for Personal Branding: Engage in hands-on exercises to explore AI-driven branding solutions.
  • Learn Cybersecurity Essentials: Acquire essential knowledge to protect your brand online.
  • Develop a Personal Branding Strategy: Utilize AI tools and cybersecurity measures to craft an effective branding strategy.
  • Q&A Session and Recap: Engage in interactive discussions and recapitulate workshop insights for successful implementation.
Session Key Takeaways:
  • Understand the effective integration of AI tools to enhance personal and business branding while ensuring cybersecurity.
  • Gain practical skills and actionable insights to manage and protect your digital presence.
  • Learn to employ AI for defining and refining your personal brand and address cybersecurity threats effectively.
  • Establish robust cybersecurity protocols to safeguard your digital identity.
  • How to utilise AI for effective online reputation management.
Who is this session perfect for?
  • This workshop caters specifically to women in the tech industry at various stages of their careers:
  • If you’re embarking on your tech journey, growing as a solopreneur, or representing a company aiming to strengthen its online presence, this session offers invaluable insights.
  • Ideal for those transitioning into tech or looking to amplify their digital influence, this workshop focuses on leveraging AI for personal branding and digital security.
4:00pm
Workshop

Unlocking the Future: Micro Frontends with ReactJS, Webpack, and TypeScript

60 mins
  • Track - Workshop
  • Premium Ticket Holders Only
  • Software Development
  • Technical
  • Stacey Shkuratoff

    Staff Software Engineer

    Guild

Step into the future of distributed frontend development with this cutting-edge workshop. Explore the power of micro frontends and learn how to harness the potential of ReactJS, Webpack Module Federation, and Typescript to revolutionize your development process.
Session Key Takeaways:
The fundamentals of micro frontends and their real-world applications.
Hands-on experience with ReactJS and Webpack Module Federation.
Best practices for seamless communication between host apps and remotes.
Lessons learned from successful implementations and practical use cases.
Who is this session perfect for?
This workshop is designed for developers, architects, and tech enthusiasts eager to stay ahead in the world of frontend development. Whether you’re a seasoned pro or just starting your journey, join us to unlock the full potential of micro frontends and transform your projects.
11:35am
Presentation

Innovation Adaption: Pioneering Innovation Across Industries

30 mins
  • Track - InfoTech
  • AI
  • Digital Transformation
  • Leadership
  • Simone Köhler

    Head of Technical Service Support

    Lely

Discover effective strategies for integrating technology into sectors where it isn’t traditionally used. Join us for an insightful session on the adoption of technology in sectors where technology is not the main focus. We’ll explore the nuances of innovation adoption and the challenges and breakthroughs it entails.
Session Key Takeaways:
Gain insights into innovation adoption strategies.
Learn techniques for developing user-friendly software for non-technical customers.
Explore how AI can help to deal with labor shortages.
This session is for: innovators to use technology and AI to drive progress in their fields.
12:40pm
Workshop

Elevate Your AIQ

60 mins
  • Track - Workshop
  • AI
  • Digital Transformation
  • Premium Ticket Holders Only
  • Shipra Jain

    Director, Sales Strategy

    Salesforce

  • Jennifer Fruehauf

    EMEA, Innovation Partner, Senior Director

    Salesforce

  • Stephanie Kreiten

    Director, EMEA, Innovation Partner

    Salesforce

Immerse yourself in the world of AI by thinking about how AI can solve different business challenges.
Discover insights on the evolution of AI and how AI technologies can drive business value, including how to mitigate its inherent risks. You’ll then participate in an interactive facilitated activity to dive deeply into how you could apply AI to your own business.
Session Key Takeaways:
  • Explore the evolution of AI and its critical role in shaping consumer and business tools.
  • Engage in hands-on activities to discover how AI can address specific business challenges and drive value, encouraging movement around the room.
  • Gain insights for implementing AI concepts in your organisation and considerations for future steps. Plus, win SF swag prizes!
2:35pm
Presentation

Creating Business Value: Experience Design, AI and Leadership

30 mins
  • Track - DigitalStrategy
  • AI
  • Digital Transformation
  • Leadership
  • Birgit Geiberger

    Global Head of Product UX Design - Group Digital

    IKEA

  • Caroline Kermarrec

    Senior Service Designer

    IKEA

Living in the Fourth Industrial Revolution (4RI), the role of design is not just evolving—it’s transforming. In the era of AI, what does the future hold for designers? How will they extend their influence from product teams to the strategic forefront, creating experiences that truly resonate with people? What leadership approach is needed to unleash the power of AI + design – ethically, responsibly and sustainably? We’ll tackle these questions and uncover where the journey might take us, including the potential pitfalls. Join us as we explore the exciting ways design is adapting to make a real difference.
Design is changing fast, especially with the rise of AI. In this session, we’ll dive into the vital role design plays in digital product development today and how it can work in harmony with AI to craft unique experiences that are not only sustainable, but deeply human. We’ll explore the crucial role leadership plays in guiding the transformation of Design & AI.
You’ll learn practical ways to blend creativity with technology, making an impact that resonates on a large scale. Join us to explore how together Design & AI can drive meaningful and impactful business solutions.
Session Key Takeaways:
• The Impact of AI on Design: Learn how AI is changing the design landscape and the new opportunities it presents.
• The role of Human-Centered Design in the 4IR: Discover principles for crafting holistic experiences that prioritise people and planet in the era of AI and GenAi.
• Leadership skills for impactful innovation: Discover how essential leadership skills can drive the integration of experience design and AI within your organisation.
Who is this session perfect for?
• You are interested in the evolving future of human-centered design.
• You want to learn how design is pivotal in crafting memorable experiences in the era of AI, from product development to strategic leadership.
• You want to explore effective leadership approaches that facilitate the successful integration of design and AI, with a focus on ethical practices and i sustainable innovation.
12:40pm
Workshop

How to Enhance Safety and Security with Machine Learning

60 mins
  • Track - Workshop
  • Digital Transformation
  • Premium Ticket Holders Only
  • Security
  • Floriana Zefi

    Senior Machine Learning Scientist

    Booking.com

In the vibrant world of global travel technology, Booking.com’s goal is to improve the user experience for millions of travelers as they discover the world. However, this extensive reach also exposes the platform to notable security challenges, necessitating a proactive approach to safeguarding customers, partners and all the stakeholders. In response, Booking.com relies on cutting-edge machine learning (ML) techniques to proactively identify and prevent malicious activities and prioritize safety.

Attendees will have the opportunity to participate in a workshop, learn about real-world scenarios to understand the development and deployment of ML models for fraud prevention and safety assurance.

Session Key Takeaways:

  • Machine Learning Role in Security: Learn how ML enhances security by detecting and preventing fraud, ensuring customer safety
  • Scaling up Machine Learning Projects: Grasp techniques for scaling up and deployment of ML models for security purposes across organisations of different sizes.
  • Customer Experience Boost: Understand how ML-driven security measures build trust and improve the overall customer experience.
  • Empowering Diversity: Discover how professionals from diverse backgrounds, including astrophysics and machine learning, play crucial roles in shaping innovative security solutions, highlighting the critical value of different perspectives in ML

Who is this session perfect for?

Anyone working in the realm of machine learning who wants to leave with practical knowledge and valuable insights into the evolving landscape of security in the digital age.

2:55pm
Workshop

Redesigned. Reengineered. Re-everythinged

60 mins
  • Track - Workshop
  • Digital Transformation
  • Leadership
  • Premium Ticket Holders Only
  • Diana Schmidt

    VP Global Head of Cloud Runway Engineering

    SAP

Step into the immersive world of “Redesigned. Reengineered. Re-everythinged,” a dynamic workshop designed to empower women in navigating digital transformation challenges. Reflect on the transformative power of leadership, decision-making, resilience, and innovation in navigating digital change.
Session Key Takeaways:
  • Leadership in Digital Transformation: Gain invaluable insights into spearheading cross-company digital initiatives to boost operational efficiency.
  • Decision-Making and Resilience: Explore the significance of making tough decisions and their impact on digital initiatives. Learn strategies for cultivating resilience within teams and fostering a culture of effective decision-making.
  • Future Trends: Be at the forefront of digital evolution by embracing modern technologies. Discover how your teams can lead the transformation of your organisation into a tech-forward powerhouse.
Who is this session perfect for?
Women facing challenges in advancing innovative concepts. Join us and embark on a journey to redefine digital success!
11:35am
Presentation

People-Powered AI: Tackling Tomorrow’s Cyber Challenges

30 mins
  • Track - DigitalStrategy
  • AI
  • Leadership
  • Security
  • Anna Chung

    Principal Researcher

    Palo Alto Networks

With cyber attacks becoming faster and more sophisticated each year, maintaining robust cybersecurity defenses is increasingly challenging. At Palo Alto Networks, we process 75 terabytes of SOC data daily and manage thousands of incident responses annually. These volumes require innovative solutions. This presentation explores how leveraging people-powered AI can address escalating cyber threats and negative employment rates in the security industry. We will demonstrate how AI can empower and expand our workforce, enhancing our defensive capabilities and industry resilience.
Session Key Takeaways
  • Evolving Cyber Threats: Emphasizes the need for advanced cybersecurity measures and the role of people-powered AI in addressing increasingly sophisticated attacks.
  • Addressing Employment Rates: Highlights the importance of AI in improving diversity and inclusion within the cybersecurity workforce.
  • Enhancing Workforce: Demonstrates how integrating AI with human expertise can empower and diversify the cybersecurity industry, tackling workforce challenges.
Who is this session perfect for?
Diversity Champions: If you’re passionate about fostering inclusion and increasing diversity in tech, this session will show how people-powered AI creates opportunities for a more inclusive cybersecurity field.
Overwhelmed Cybersecurity Professionals: For experts overwhelmed by increasing threats and incidents, this talk reveals how AI integration can manage and mitigate security challenges, making your job more manageable.
Career Switchers: Considering a career switch to cybersecurity? Learn how AI is lowering entry barriers, providing tools and support to help you confidently step into this vital field.

Book Your Early Bird Tickets Now Before The Price Increases!

Events in the Women In Technology Series

Women in Tech DC

15 - 16 May, 2024Washington, DC

Women in Tech Texas

September, 2024Austin, Texas

European Women in Technology

26-27 June, 2024RAI, Amsterdam

Women of Silicon Roundabout

27-28 Nov, 2024ExCeL, London

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