Fireside: Women at the Helm of Customer-Centric Tech Leadership

2:15pm

HomeAgendaFireside: Women at the He…

Session Overview

Join us for an exclusive dive into how women leaders are shaping customer-centric cultures in the tech industry. Gain unprecedented insights into Elke’s pioneering efforts, driving revolutionary shifts in customer engagement and product innovation across tech giants like Facebook and Coinbase. Don’t miss this dynamic exploration of empathy, collaboration, and innovation shaping the future of tech leadership.
Understanding the principles of customer-centric leadership is paramount in today’s tech industry, where meeting customer needs and driving innovation are key to success. By delving into the strategies employed by influencial leaders, attendees will gain actionable insights into fostering customer-centric cultures and driving revolutionary shifts in product innovation and customer engagement.
Session Key takeaways:
  • Principles of customer-centric leadership: Explore the core principles and strategies that underpin successful customer-centric cultures, drawing insights from the experiences of leaders like Elke Karskens.
  • Navigating industry trends: Gain a deeper understanding of the evolving landscape of customer expectations and the role of customer-centricity in driving innovation and market leadership.
  • Practical applications for leadership: Discover actionable strategies and approaches for implementing customer-centric principles in your own leadership role, empowering you to drive meaningful change and innovation within your organisation.
Who is this session perfect for?
  • You are a senior executive or manager in the tech industry seeking to deepen your understanding of customer-centric leadership principles.
  • You are interested in learning about innovative strategies for driving customer engagement and product innovation within your organisation.
  • You are looking for practical insights and takeaways to apply to your own leadership approach, with a focus on fostering a customer-centric culture and driving innovation.

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  • You want to learn how to transition from engineering to management.
  • You want to find out what smart moves you can start to implement immediately, so you can start having success.
1:40pm
Presentation

Mastering Career Transitions: Navigating Your Path to Success

30 mins
  • Track - Software
  • Career Development
  • Monica Szlatiner

    Senior Engineering Manager

    Decathlon

Join us for practical insights and strategies on advancing your career in tech. Learn from a seasoned professional who transitioned from Marketing to Product to Engineering, and discover how to navigate career changes and promotions in the tech industry.

Session Key Takeaways:

  • Embrace Uncertainty: Transform challenges into opportunities and chart your unique path with courage.
  • Personalised Roadmap: Craft a tailored plan for success in tech, fueled by resilience and determination.
  • Collective Wisdom: Tap into the experiences of women who have turned obstacles into stepping stones in their tech careers.

This session is for… Women transitioning into technical roles or seeking career advancement in tech. Whether you’re new to the industry or a seasoned professional, join us to gain valuable insights and inspiration for your journey in tech.

12:45pm
Presentation

Mastering Career Transitions: Navigating Your Path to Success

30 mins
  • Track - Software
  • Career Development
  • Monica Szlatiner

    Senior Engineering Manager

    Decathlon

Join us for practical insights and strategies on advancing your career in tech. Learn from a seasoned professional who transitioned from Marketing to Product to Engineering, and discover how to navigate career changes and promotions in the tech industry.

Session Key Takeaways:

  • Embrace Uncertainty: Transform challenges into opportunities and chart your unique path with courage.
  • Personalised Roadmap: Craft a tailored plan for success in tech, fueled by resilience and determination.
  • Collective Wisdom: Tap into the experiences of women who have turned obstacles into stepping stones in their tech careers.

This session is for… Women transitioning into technical roles or seeking career advancement in tech. Whether you’re new to the industry or a seasoned professional, join us to gain valuable insights and inspiration for your journey in tech.

2:15pm
Presentation

Inside the Dark Web: Exploring the Psychological Profiles of Cybercriminals

30 mins
  • Track - InfoTech
  • Data & Analytics
  • Leadership
  • Security
  • Anna Pavlovskaia

    Senior Threat Intelligence Analyst

    Kaspersky

The speech delve into the intriguing realm of cybercriminal psychology. Unlike conventional research that centres on work-related discussions the talk will explore off-topic conversations among forum participants, touching on subjects like dating etiquette, conspiracy theories, and perspectives on legitimate work. By examining these discussions, we aim to construct a psychological profile of our adversaries, providing valuable insight into their motivations and driving forces.

Understanding the psychological profiles of cybercriminals is crucial in combating online threats. By exploring their off-topic discussions, we can uncover hidden motivations and gain a deeper understanding of their behaviors. This knowledge can inform more effective cybersecurity strategies and help anticipate and prevent cyber attacks.

3 Key takeaways: 

  • Insights into the diverse motivations of cybercriminals beyond financial gain.
  • Understanding how off-topic conversations can reveal important aspects of cybercriminal psychology.
  • Practical implications for cybersecurity strategies based on psychological profiles of adversaries.

This session is for you if…

  • IT professionals looking to deepen their understanding of cyber threats.
  • Managers and top executives seeking to improve their organization’s cybersecurity posture.
  • Everyday technology users interested in enhancing their online security awareness
11:30am
Workshop

Advanced Personal Branding: The Art of Using Your Brand to Position Yourself

60 mins
  • Track - Workshop
  • Career Development
  • Leadership
  • Premium Ticket Holders Only
  • Carolyn Brand

    and Inspirational Speaker, Impact Strategist, Leadership Consultant

    Brand Business Coaching

Carolyn will adopt a hands-on approach to help participants apply personal branding in practical scenarios. Her expertise in strategic communication, influence, and navigating power dynamics equips women in tech with the tools to not only position themselves effectively in their careers but also to become influential leaders and change-makers.
Session Key Takeaways:
Strategies for Authentic Self-Presentation: Learn how to showcase your unique skills and perspectives in a way that is true to who you are, making you stand out in the tech field.
Overcoming Industry Barriers: Gain insights into navigating the challenges of a male-dominated industry with confidence and resilience, using your personal brand as a powerful tool for advancement.
Actionable Steps for Brand Cultivation: Discover practical steps you can take immediately to start building and refining your personal brand, from online presence to networking strategies.
Who is this session perfect for?
For anyone in the tech industry looking to elevate their professional image, make impactful connections, and achieve their career goals through the power of personal branding.
2:35pm
Presentation

Unlocking the Potential: Leveraging AR for Impactful Business Outcomes

30 mins
  • Track - Keynote
  • Data & Analytics
  • Digital Transformation
  • Product
  • Natascha Chamuleau

    General Manager

    Snap Inc

Augmented Reality (AR) is revolutionising communication, learning, culture, art, retail, entertainment, businesses, and brand interactions. Its widespread adoption is projected to surge, with estimates suggesting that 75% of the global population and nearly all smartphone users will be regular AR users by 2025.
Today it’s a creative canvas transforming loads of industries and sectors. People are combining what they see in the real world, with all that is available to them in the digital world. And this is driving meaningful business opportunities.
Session Key Takeaways:
AR allows people to express themselves, in their own unique and authentic way.
AR creates immersive and engaging experiences for brands and consumers, to drive real results and offer brand interaction that is gold dust.
AR helps brands to counter the excessive returns culture. By enabling customers to virtually try or fit products, AR ushers in an era that delivers more convenience to the customer, less expense to the retailer and a better environmental future for the planet.
Who is this session perfect for?
Want to get inspired by the countless opportunities AR offers businesses and brands.
Want to learn how AR can help build a deeper connection with your target group(s).
3:45pm
Keynote

GenAI: Productivity Boost or Bust?

30 mins
  • Track - Keynote
  • AI
  • Data & Analytics
  • Digital Transformation
  • Lotte Janssens

    Principal

    BCG

Generative AI will be a powerful enabler of competitive advantage for companies that crack the code of adoption. However, our groundbreaking collaboration between BCG and Harvard reveals a nuanced reality: while GenAI presents unparalleled opportunities when harnessed effectively, its misuse can lead to unexpected pitfalls, resulting in significant value erosion.
Delve into the findings of our pioneering study, shedding light on the delicate balance between harnessing GenAI’s capabilities and mitigating potential risks. Through a first-of-its-kind scientific experiment, we’ve uncovered that the efficacy of GenAI hinges not just on its deployment, but on the alignment of tasks and strategies.
Learn why understanding GenAI is crucial in today’s rapidly evolving technological landscape. This event, featuring insights from BCG and Harvard, will enable you to navigate the delicate balance between GenAI’s promise and risks for your organisation. Gain essential knowledge to manage GenAI’s complexities effectively and lead confidently in an AI-driven world. Don’t miss this opportunity to shape the future of your organisation and industry.
Session Key takeaways:
  • Uncover the potential of Generative AI, like OpenAI’s GPT-4, boosting performance by 40% within its capability frontier. Learn to identify tasks within this frontier for optimal utilization.
  • Navigate the balance between human intervention and Generative AI: while excelling in some tasks, human modifications may reduce quality. Discover how to enhance GenAI’s outputs through strategic human involvement.
  • Understand the trade-offs of Generative AI, including a decline in diversity of ideas by over 40% during creative ideation. Gain insights into leveraging its benefits while mitigating drawbacks, crucial for successful adoption in businesses facing significant change management challenges.
Who is this session perfect for?
This session is tailored to leaders who are keen on leveraging technology to drive innovation and stay competitive. Specifically, it appeals to professionals interested in understanding the impact of Generative AI (GenAI) on business strategies and operations.
1:40pm
Presentation

From IT strategy to Operational Excellence

30 mins
  • Track - InfoTech
  • Data & Analytics
  • Digital Transformation
  • Leadership
  • Marianne Dorder-Servet

    Founder

    Zwarte vrouwen voor Technologie (The Black Women for Technology Foundation)

As a strategic IT advisor to come up with a plan is not enough to reach operational excellence. But how to go from IT strategy to operational excellence? What to consider? What are the challenges that you can encounter? How to handle the stakeholders? How to deal with different interests of upper management? And how to bring your plan into motion before it ends up in a (digital) drawer?
Session Key Takeaways:
• How to come-up with an impactful strategic plan.
• How to handle stakeholders and the different interests and views.
• Which skills you need to be a strategic IT advisor.
• How to bring your plan into motion.
11:30am
Workshop

Empowering Black Women in Tech: Navigating DEI Dynamics

60 mins
  • Track - Workshop
  • Diversity
  • Equity & Inclusion
  • HR
  • Leadership
  • Marianne Dorder-Servet

    Founder

    Zwarte vrouwen voor Technologie (The Black Women for Technology Foundation)

  • Kimberly Fuqua

    Director Customer Success

    Zwarte vrouwen voor Technologie (The Black Women for Technology Foundation)

  • Kristle de Freitas Patricio

    Board Member

    Zwarte vrouwen voor Technologie (The Black Women for Technology Foundation)

Join us for an insightful session at our conference where we address the significant gap Black women face in the IT sector compared to men and other groups of women. We emphasize the importance of focusing on cultural diversity alongside gender diversity to tackle this social and economic challenge effectively. Led by Stichting Zwarte Vrouwen voor Technologie (Black Women for Technology Foundation), an organization spearheaded by three IT professionals, we aim to foster a more diverse and inclusive tech sector by providing retraining and guidance to Black women entering IT roles. While organizations seek greater diversity within their IT teams, we’ve observed disparities in expectations between them and our approach. In this session, we invite you to engage with our perspectives on diversity, equity, and inclusion.
Session Key Takeaways:
  • Our holistic approach to diversity, equity, and inclusion.
  • Strategies for business leaders, HR, and DEI professionals to enhance diversity from alternative perspectives.
  • Effective methods for demonstrating diversity’s value from a business standpoint.
12:40pm
Workshop

Mastering Personal Branding with AI and Cybersecurity

60 mins
  • Track - Workshop
  • AI
  • Career Development
  • Premium Ticket Holders Only
  • Security
  • Selina Thompson

    Founder and Digital Adoption Consultant

    Forward Transformation B.V

Join us for a comprehensive 60-minute workshop designed to empower women in the tech industry with the skills to enhance their personal and business branding while prioritising cybersecurity. This dynamic session comprises six key components:
  • Introduction to Personal Branding, AI Integration, and Cybersecurity: Explore the relevance of AI in strengthening personal branding strategies.
  • Identification of Key Components of Digital Identity: Analyze the impact of digital footprints on personal branding and cybersecurity risks.
  • Discover AI Tools for Personal Branding: Engage in hands-on exercises to explore AI-driven branding solutions.
  • Learn Cybersecurity Essentials: Acquire essential knowledge to protect your brand online.
  • Develop a Personal Branding Strategy: Utilize AI tools and cybersecurity measures to craft an effective branding strategy.
  • Q&A Session and Recap: Engage in interactive discussions and recapitulate workshop insights for successful implementation.
Session Key Takeaways:
  • Understand the effective integration of AI tools to enhance personal and business branding while ensuring cybersecurity.
  • Gain practical skills and actionable insights to manage and protect your digital presence.
  • Learn to employ AI for defining and refining your personal brand and address cybersecurity threats effectively.
  • Establish robust cybersecurity protocols to safeguard your digital identity.
  • How to utilise AI for effective online reputation management.
Who is this session perfect for?
  • This workshop caters specifically to women in the tech industry at various stages of their careers:
  • If you’re embarking on your tech journey, growing as a solopreneur, or representing a company aiming to strengthen its online presence, this session offers invaluable insights.
  • Ideal for those transitioning into tech or looking to amplify their digital influence, this workshop focuses on leveraging AI for personal branding and digital security.
11:35am
Presentation

Innovation Adaption: Pioneering Innovation Across Industries

30 mins
  • Track - InfoTech
  • AI
  • Digital Transformation
  • Leadership
  • Simone Köhler

    Head of Technical Service Support

    Lely

Discover effective strategies for integrating technology into sectors where it isn’t traditionally used. Join us for an insightful session on the adoption of technology in sectors where technology is not the main focus. We’ll explore the nuances of innovation adoption and the challenges and breakthroughs it entails.
Session Key Takeaways:
Gain insights into innovation adoption strategies.
Learn techniques for developing user-friendly software for non-technical customers.
Explore how AI can help to deal with labor shortages.
This session is for: innovators to use technology and AI to drive progress in their fields.
12:40pm
Workshop

Elevate Your AIQ

60 mins
  • Track - Workshop
  • AI
  • Digital Transformation
  • Premium Ticket Holders Only
  • Shipra Jain

    Director, Sales Strategy

    Salesforce

  • Jennifer Fruehauf

    EMEA, Innovation Partner, Senior Director

    Salesforce

  • Stephanie Kreiten

    Director, EMEA, Innovation Partner

    Salesforce

Immerse yourself in the world of AI by thinking about how AI can solve different business challenges.
Discover insights on the evolution of AI and how AI technologies can drive business value, including how to mitigate its inherent risks. You’ll then participate in an interactive facilitated activity to dive deeply into how you could apply AI to your own business.
Session Key Takeaways:
  • Explore the evolution of AI and its critical role in shaping consumer and business tools.
  • Engage in hands-on activities to discover how AI can address specific business challenges and drive value, encouraging movement around the room.
  • Gain insights for implementing AI concepts in your organisation and considerations for future steps. Plus, win SF swag prizes!
2:35pm
Presentation

Creating Business Value: Experience Design, AI and Leadership

30 mins
  • Track - DigitalStrategy
  • AI
  • Digital Transformation
  • Leadership
  • Birgit Geiberger

    Global Head of Product UX Design - Group Digital

    IKEA

  • Caroline Kermarrec

    Senior Service Designer

    IKEA

Living in the Fourth Industrial Revolution (4RI), the role of design is not just evolving—it’s transforming. In the era of AI, what does the future hold for designers? How will they extend their influence from product teams to the strategic forefront, creating experiences that truly resonate with people? What leadership approach is needed to unleash the power of AI + design – ethically, responsibly and sustainably? We’ll tackle these questions and uncover where the journey might take us, including the potential pitfalls. Join us as we explore the exciting ways design is adapting to make a real difference.
Design is changing fast, especially with the rise of AI. In this session, we’ll dive into the vital role design plays in digital product development today and how it can work in harmony with AI to craft unique experiences that are not only sustainable, but deeply human. We’ll explore the crucial role leadership plays in guiding the transformation of Design & AI.
You’ll learn practical ways to blend creativity with technology, making an impact that resonates on a large scale. Join us to explore how together Design & AI can drive meaningful and impactful business solutions.
Session Key Takeaways:
• The Impact of AI on Design: Learn how AI is changing the design landscape and the new opportunities it presents.
• The role of Human-Centered Design in the 4IR: Discover principles for crafting holistic experiences that prioritise people and planet in the era of AI and GenAi.
• Leadership skills for impactful innovation: Discover how essential leadership skills can drive the integration of experience design and AI within your organisation.
Who is this session perfect for?
• You are interested in the evolving future of human-centered design.
• You want to learn how design is pivotal in crafting memorable experiences in the era of AI, from product development to strategic leadership.
• You want to explore effective leadership approaches that facilitate the successful integration of design and AI, with a focus on ethical practices and i sustainable innovation.
12:40pm
Workshop

How to Enhance Safety and Security with Machine Learning

60 mins
  • Track - Workshop
  • Digital Transformation
  • Premium Ticket Holders Only
  • Security
  • Floriana Zefi

    Senior Machine Learning Scientist

    Booking.com

In the vibrant world of global travel technology, Booking.com’s goal is to improve the user experience for millions of travelers as they discover the world. However, this extensive reach also exposes the platform to notable security challenges, necessitating a proactive approach to safeguarding customers, partners and all the stakeholders. In response, Booking.com relies on cutting-edge machine learning (ML) techniques to proactively identify and prevent malicious activities and prioritize safety.

Attendees will have the opportunity to participate in a workshop, learn about real-world scenarios to understand the development and deployment of ML models for fraud prevention and safety assurance.

Session Key Takeaways:

  • Machine Learning Role in Security: Learn how ML enhances security by detecting and preventing fraud, ensuring customer safety
  • Scaling up Machine Learning Projects: Grasp techniques for scaling up and deployment of ML models for security purposes across organisations of different sizes.
  • Customer Experience Boost: Understand how ML-driven security measures build trust and improve the overall customer experience.
  • Empowering Diversity: Discover how professionals from diverse backgrounds, including astrophysics and machine learning, play crucial roles in shaping innovative security solutions, highlighting the critical value of different perspectives in ML

Who is this session perfect for?

Anyone working in the realm of machine learning who wants to leave with practical knowledge and valuable insights into the evolving landscape of security in the digital age.

2:55pm
Workshop

Redesigned. Reengineered. Re-everythinged

60 mins
  • Track - Workshop
  • Digital Transformation
  • Leadership
  • Premium Ticket Holders Only
  • Diana Schmidt

    VP Global Head of Cloud Runway Engineering

    SAP

Step into the immersive world of “Redesigned. Reengineered. Re-everythinged,” a dynamic workshop designed to empower women in navigating digital transformation challenges. Reflect on the transformative power of leadership, decision-making, resilience, and innovation in navigating digital change.
Session Key Takeaways:
  • Leadership in Digital Transformation: Gain invaluable insights into spearheading cross-company digital initiatives to boost operational efficiency.
  • Decision-Making and Resilience: Explore the significance of making tough decisions and their impact on digital initiatives. Learn strategies for cultivating resilience within teams and fostering a culture of effective decision-making.
  • Future Trends: Be at the forefront of digital evolution by embracing modern technologies. Discover how your teams can lead the transformation of your organisation into a tech-forward powerhouse.
Who is this session perfect for?
Women facing challenges in advancing innovative concepts. Join us and embark on a journey to redefine digital success!
4:55pm
Presentation

​The Perfect Storm

30 mins
  • Track - Artificial Intelligence
  • AI
  • Digital Transformation
  • Diversity
  • Equity & Inclusion
  • Liat Shentser

    Vice President Solutions Consulting EMEA

    ZScaler

How does AI present unique challenges for women, which left unchecked could reverse the gains made in gender equality and equity of the last twenty years? What needs to be done short and long-term to mitigate this and maximize the full potential benefits of this game changing technology?
​​
​Since the public launch in November 2022, ChatGPT has attracted over 180m Users accelerating the development and deployment of generative AI applications. The Gen AI Market is projected to grow from $36B in 2024 to over $356B in 2030. Whilst the concerns regarding AI have been articulated , the unique negative impact on women in the workforce are less visible and understood.
Session Key Takeaways:
  • ​Understanding why and how women are uniquely disadvantaged by AI
  • ​​​How AI induced gender bias can be addressed
  • ​​​Using AI to improve gender equality and equity
Who is this session perfect for?
If you want to know more about the potential impact of Gen AI on gender diversity
If you are planning to launch Gen AI application(s)
11:35am
Presentation

People-Powered AI: Tackling Tomorrow’s Cyber Challenges

30 mins
  • Track - DigitalStrategy
  • AI
  • Leadership
  • Security
  • Anna Chung

    Principal Researcher

    Palo Alto Networks

With cyber attacks becoming faster and more sophisticated each year, maintaining robust cybersecurity defenses is increasingly challenging. At Palo Alto Networks, we process 75 terabytes of SOC data daily and manage thousands of incident responses annually. These volumes require innovative solutions. This presentation explores how leveraging people-powered AI can address escalating cyber threats and negative employment rates in the security industry. We will demonstrate how AI can empower and expand our workforce, enhancing our defensive capabilities and industry resilience.
Session Key Takeaways
  • Evolving Cyber Threats: Emphasizes the need for advanced cybersecurity measures and the role of people-powered AI in addressing increasingly sophisticated attacks.
  • Addressing Employment Rates: Highlights the importance of AI in improving diversity and inclusion within the cybersecurity workforce.
  • Enhancing Workforce: Demonstrates how integrating AI with human expertise can empower and diversify the cybersecurity industry, tackling workforce challenges.
Who is this session perfect for?
Diversity Champions: If you’re passionate about fostering inclusion and increasing diversity in tech, this session will show how people-powered AI creates opportunities for a more inclusive cybersecurity field.
Overwhelmed Cybersecurity Professionals: For experts overwhelmed by increasing threats and incidents, this talk reveals how AI integration can manage and mitigate security challenges, making your job more manageable.
Career Switchers: Considering a career switch to cybersecurity? Learn how AI is lowering entry barriers, providing tools and support to help you confidently step into this vital field.

Book Your Early Bird Tickets Now Before The Price Increases!

Events in the Women In Technology Series

Women in Tech DC

15 - 16 May, 2024Washington, DC

Women in Tech Texas

September, 2024Austin, Texas

European Women in Technology

26-27 June, 2024RAI, Amsterdam

Women of Silicon Roundabout

27-28 Nov, 2024ExCeL, London

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